Dear Tourism Industry Partners,Interim Executive Director - Vicki Kurz

Last week, Liz Taylor served her last day at Tourism Red Deer as Executive Director. On behalf of the Tourism Red Deer Board, I want to thank her for her leadership over the past eight years. We are grateful for Liz’s contributions in growing our industry, our destination and the organization during her tenure. We wish her the best in her future endeavours.

To continue the positive momentum, we have formed a Board transition committee to lead the search for a new Executive Director. The committee has begun the process and we expect to have a new Executive Director starting in mid 2020.

Until then, the Board has hired Vicki Kurz with the Bell Group to provide the services of interim Executive Director. Vicki has been a champion of tourism in Central Alberta for a number of years, working as an economic development officer for the Town of Sylvan Lake, chairing the Central Alberta Tourism Alliance and last winter, leading the community team that hosted Travel Alberta’s SHiFT program in the region.

Vicki Kurz will be joining the team on November 4th to bring additional capacity and leadership to Tourism Red Deer during the search process and to ensure that the work of our DMO continues to drive value for our industry members and funding partners.

This is an interesting and exciting time for our industry. We look forward to sharing with you the plans to grow our destination and the visitor experience, including a renewed partnership with our funding partners.

We appreciate your support and engagement in the important work that Tourism Red Deer provides on behalf of our industry. Please do not hesitate to reach out to me directly or to any of our Directors if you have any comments, questions or concerns as we navigate through this transition.


JP Fortin
Board Chair
Tourism Red Deer

Tourism Red Deer is a membership organization and operates under a fee-for-service agreement with The City of Red Deer and Red Deer County. The organization was established in 1987 resulting from a cooperative effort of The City’s Economic Development department, City Council and the tourism industry. Read More>>

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