Beautiful summer aerial shot of Red Deer's river valley.

MEdia & News

Find out what's happening in the Tourism Industry in Red Deer and Central Alberta.

Latest News:

Tourism Red Deer's Annual General Meeting | 2022

Thursday, April 21, 2022 | 4-6pm  
The meeting will be in-person at the Tourism Red Deer Building/Alberta Sport Hall of Fame and virtually.

Please join Tourism Red Deer for our annual general meeting to recap 2021, share what we have been up to and our future direction. Please click to register below. Please be advised that your 2022 Tourism Red Deer membership must be in good standings to be eligible to vote.
Click here to register to attend

Tourism Red Deer is recruiting nominees for its Board of Directors | March 2022

Tourism Red Deer is recruiting four board members for vacant positions within our Board of Directors. To maintain diverse tourism representation, candidates may be considered from the following industries for the 2022 – 2024 term:

  • Hotel
  • Event Facility
  • Arts & Culture
  • Indigenous Tourism
  • Outdoor Recreation
  • Hospitality
  • Craft Beer

A successful candidate will meet the requirements of the Board according to the following qualifications and core competencies:

  • Commitment to the mission and vision of Tourism Red Deer
  • Representative from a Tourism Red Deer member in good standing with the organization
  • Proven leadership and personal integrity
  • Collaborative mindset with a regional perspective
  • Previous non-profit board experience
  • Experience with large and complex organizations
  • Competencies (area of knowledge, skills, and perspectives) that contribute to effective governance including
  • Strategic Planning
  • Major event production
  • Destination and tourism development
  • Human resources management expertise
  • Finance and auditing
  • Legal and risk management
  • Political acumen
  • Public relations
  • Community Experience
  • Diversity of gender, age and ethnicity that help the board to understand and connect with the industry that Tourism Red Deer serves
  • Willingness to devote time necessary to governance work including meetings, participating in board educations, community events and advocacy initiatives

If you are interested in joining the Tourism Red Deer Board of Directors, please complete the following Nomination Form. Submit the completed form to Nancy Paish at n.paish@flyreddeer.com by April 10, 2022. Please contact Nancy if you have any questions.

The form must be signed by a current board member that includes a description of candidates experiences and skills that exemplify the qualifications listed above. All nomination forms will be reviewed by the Board Nomination Committee and the candidates will be contacted. During the AGM, April 21, the membership will review the successful candidates recommended by the Board Nomination Committee and a vote will take place to select the new board of directors.

Click here to download the form.

About the Tourism Red Deer Board of Directors
The Tourism Red Deer Board of Directors are the support of the organization. They focus on the long-term strategic direction, mission, and goals of Tourism Red Deer. They are a governance board that develops policies and procedures based on principles of sustainability, visitor experience, industry member value, marketing, and destination development.

At Tourism Red Deer we are a collective voice of a strong and diverse tourism community and lead the development of authentic experiences. We drive destination development, create awareness and promote regional collaboration to enhance the visitor experience.

The Board of Directors supports the Executive Director through strategic leadership and insight to ensure Tourism Red Deer can continue to provide leadership for the tourism industry and develop experiences for the visitors within our region.

Meet our 2021-2022 Board of Directors:

Nancy Paish, Board Chair

Chris Windrim, Vice Chair

Sandra Badry, Treasurer

Kimberley Worthington, Secretary

Vesna Higham, Director

Doug Boss, Director

Jonathan Strome, Director

Rob Ironside, Director


Major Event Strategy & Destination Development Framework

The Red Deer Major Event Strategy and Destination Development Framework was developed to help position Red Deer as a premier tourism and event destination in Canada.

Approved by City Council in 2021, the strategy recommends a collaborative model. It outlines a single point of contact for major events and offers a vision to align destination development with major event attraction. Tourism Red Deer was identified as that single point of contact and is working closely with The City in development of a business plan for this opportunity. Click here for more information.

Media: Bring The Story Alive

Red Deer is in the centre of it all, halfway between Calgary and Edmonton, Red Deer is young, vibrant and growing fast with a median age under 35 years. Residents and visitors alike enjoy exploring more than 110 km of trails that traverse the Waskasoo Park System, participating or watching sports in top notch facilities, discovering unique attractions and attending a variety of cultural events.

Red Deer makes a great home base for experiencing the delights of Central Alberta. Red Deer is one of the fastest growing and most vibrant regions of Canada with strong agricultural roots and values and plenty of unique stories just waiting to be told.

We invite you to share our story in your own way and we’re here to help you get the message out. We can provide information, story ideas, high resolution images, contacts, and just about anything else you might need.

Contact Us


If you need more information or you’d like to arrange a media visit, please contact rene@tourismreddeer.com or call 403-346-0180.

A young family enjoying a summer meal at the DNA Gardens in Red Deer.
A young family enjoying a summer meal at the DNA Gardens in Red Deer.

Become a Member

Tourism Red Deer can connect you with new customers, assist with experience and itinerary development, expand your marketing reach, produce digital assets and provide access to industry resources to support business growth. Members also have exclusive access to a variety of tools to leverage marketing dollars.

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