The Red Deer Major Event Strategy and Destination Development Framework was developed to help position Red Deer as a premier tourism and event destination in Canada.
Approved by City Council in 2021, the strategy recommends a collaborative model. It outlines a single point of contact for major events and offers a vision to align destination development with major event attraction. Tourism Red Deer was identified as that single point of contact and is working closely with The City in development of a business plan for this opportunity. Click here for more information.
