Operator Readiness Checklist

New and refreshed tourism experiences present travellers with compelling invitations to choose Red Deer. These experiences inspire immediacy for travel, influence new traveller interest and increase market share. Tourism Red Deer is working with Travel Alberta, to support market preparedness and export readiness and encourage alignment with Alberta’s tourism brand. Get started – by taking this survey to increase your sales opportunities and distribution channels.
  • Operator Readiness Survey Scale

    For each business readiness criterion in each category indicate, for your business, the appropriate number in the drop down menus:
      0 = Do not yet fulfill this criterion
      1 = Meet some of this criterion
      2 = Meet most of this criterion
      3 = Fully meet this criterion

  • Visitor Ready

    A business that meets the basic licensing, permitting and insurance to operate legally.

  • Market Ready

    A business that markets to potential travellers; communicates with potential travellers year-round and is able to accept advance reservations. This is the basic level of readiness to conduct a tourism operation.

  • Export Ready

    A business that markets to and through travel trade distribution sales channels, understand commission or net rate pricing, agrees to trade bookings and has a cancelation policy. This is the highest level of readiness required to reach international markets through the travel trade.