TOURISM RED DEER 6 MONTH STRATEGIC PLAN REVIEW, July 1, 2017
Tourism Red Deer is responsible for leading the community’s tourism marketing and development. Our goal is to increase visitor spending across all industry sectors (lodging, food services, attractions, tours, events, retail and supporting services), resulting in sustainable economic growth and higher quality of life for our community.
TOURISM RED DEER STRATEGIC MARKETING PLAN, 2017-2018
It is important to recognize the complexity of just how the economy has reshaped the lives and lifestyles of travelers today. We continue to see the intensification of deal shopping and value seeking behavior. Today’s consumers
are best described as resourceful. They have reaffirmed their priorities – focusing on family and friends rather than consumption and acquisition. Value expectations are high. Purchases are often made only after considerable due diligence and ultimately, travelers are looking for experiences that will add to their happiness and that of their families.
To obtain a copy of the 2017-18 Strategic Marketing Plan,
contact Liz Taylor – firstname.lastname@example.org.
THE ECONOMIC IMPACT OF TOURISM IN ALBERTA CENTRAL TOURISM DESTINATION REGION, 2009
Economic impact analysis is used to determine the impacts of additional tourist spending primarily on employment, income (value-added) and government tax revenues in an economy. It provides a snapshot of the economy at a particular point in time based on the initial spending.
THE ECONOMIC IMPACT OF TOURISM TO RED DEER IN 2008
The value of tourism has traditionally been seen in cultural and entertainment terms only, however, the rise of the information economy and the services sector is changing this traditional perception so that tourism is increasingly being seen as a core activity in the economy.
Download the Economic Impact of Tourism to Red Deer in 2008
CENTRAL ALBERTA DESTINATION MANAGEMENT PLAN
In 2015, eleven Central Alberta communities (Lacombe, Olds, Ponoka, Sylvan Lake, Rocky Mountain House, Innisfail, Blackfalds, Red Deer and the Counties of Red Deer, Clearwater and Lacombe) came together to examine our tourism industry focusing on coordination, planning, development, marketing and investment at the regional level.
This Destination Management Plan is the product of a comprehensive and collaborative process that begins with the creation and sharing of this plan.
Download the Central Alberta Destination Management Plan