Industry Marketing Programs

Tourism Red Deer 2020 Partnership Program

Providing value to our marketing partners and stakeholders is our fundamental purpose and foremost priority. Moving forward, it is imperative that we provide value for our marketing partners and offer relevant programming. Becoming partners with Tourism Red Deer opens up doors of opportunity to connect you with Red Deer’s tourism industry.

More information on the 2020 Partnership Program >
Bid Red Deer

Bid Red Deer’s primary roll in bid development is to identify and encourage groups, organizations, and individuals to undertake the bidding for a particular event BUT not to carry out the development of independent bids or take on the role of the event organizer.

Read more about Bid Red Deer here >

Industry Marketing Plans

2020-22 Strategic Plan

Our mission, vision and strategic focus

Strategic Plan 2020-22
Central Alberta Destination Management Plan

In 2015, eleven Central Alberta communities (Lacombe, Olds, Ponoka, Sylvan Lake, Rocky Mountain House, Innisfail, Blackfalds, Red Deer and the Counties of Red Deer, Clearwater and Lacombe) came together to examine our tourism industry focusing on coordination, planning, development, marketing and investment at the regional level.

This Destination Management Plan is the product of a comprehensive and collaborative process that begins with the creation and sharing of this plan.

Download the Central Alberta Destination Management Plan >
Tourism Joint Venture, 2019-2023

In 2019, Tourism Red Deer has been participating in a collaborative process with The City of Red Deer, to create the “Tourism Joint Venture”.

This document builds on the Destination Management Plan that was created in 2015, which identified the visitor experience as the main focus of tourism in the central Alberta Region.

Download the Tourism Joint Venture Plan >
Destination Red Deer,
2018-2028

Hospitality and Tourism is an integral part of Red Deer and Red Deer County’s economy and a substantial economic driver that makes a major contribution to the regional, local and provincial economies.

Domestic Tourism in Central Alberta, 2017

A summary of domestic visitor numbers, expenditures and characteristics.

Download the Domestic Tourism In Central Alberta Summary >

Past Plans & Documents

Economic Impact Of Tourism In Alberta Central Tourism Destination Region, 2009

Economic impact analysis is used to determine the impacts of additional tourist spending primarily on employment, income (value-added) and government tax revenues in an economy. It provides a snapshot of the economy at a particular point in time based on the initial spending.

Download the Economic Impact of Tourism in Alberta Central Tourism Destination Region, 2009 >
Economic Impact Of Tourism In Red Deer, 2008

The value of tourism has traditionally been seen in cultural and entertainment terms only, however, the rise of the information economy and the services sector is changing this traditional perception so that tourism is increasingly being seen as a core activity in the economy.

Download the Economic Impact of Tourism to Red Deer, 2008 >