INDUSTRY MARKETING PROGRAMS


TOURISM RED DEER 2019 PARTNERSHIP PROGRAM

Providing value to our marketing partners and stakeholders is our fundamental purpose and foremost priority. Moving forward, it is imperative that we provide value for our marketing partners and offer relevant programming. Becoming partners with Tourism Red Deer opens up doors of opportunity to connect you with Red Deer’s tourism industry.

More information on the 2019 Partnership Program >
BID RED DEER

Bid Red Deer’s primary roll in bid development is to identify and encourage groups, organizations, and individuals to undertake the bidding for a particular event BUT not to carry out the development of independent bids or take on the role of the event organizer.

Read more about Bid Red Deer here >
 
 

INDUSTRY MARKETING PLANS


DESTINATION RED DEER,
2018-2028

Hospitality and Tourism is an integral part of Red Deer and Red Deer County’s economy and a substantial economic driver that makes a major contribution to the regional, local and provincial economies.

Tourism is a complex industry with many organizations involved, where each of them controls only part of the visitor experience. The benefits of a well orchestrated tourism plan go beyond the obvious benefits to hotels, restaurants and others directly involved in the industry. If done well, the economic benefits can help fund the development of attractions or infrastructure that can be enjoyed by the broader population and contribute to the overall quality of life – things such as parks, recreation facilities, museums and the like.

Destination Red Deer is a living document intended to be a catalyst for growth and act as a roadmap for the next ten years. To achieve the vision and the established outcomes, we have identified five major strategies that will be pursued over the next ten years. Each strategy has a number of priority initiatives complete with a detailed action plan.

To obtain a copy of the 2018-2028 Strategic Plan contact liz@tourismreddeer.com

TOURISM RED DEER STRATEGIC MARKETING PLAN, 2017-2018

It is important to recognize the complexity of just how the economy has reshaped the lives and lifestyles of travelers today. We continue to see the intensification of deal shopping and value seeking behavior.

Today’s consumers are best described as resourceful. They have reaffirmed their priorities – focusing on family and friends rather than consumption and acquisition. Value expectations are high. Purchases are often made only after considerable due diligence and ultimately, travelers are looking for experiences that will add to their happiness and that of their families.

To obtain a copy of the 2017-18 Strategic Marketing Plan, contact Liz Taylor liz@tourismreddeer.com


ECONOMIC IMPACT OF TOURISM IN ALBERTA CENTRAL TOURISM DESTINATION REGION, 2009

Economic impact analysis is used to determine the impacts of additional tourist spending primarily on employment, income (value-added) and government tax revenues in an economy. It provides a snapshot of the economy at a particular point in time based on the initial spending.

Download the Economic Impact of Tourism in Alberta Central Tourism Destination Region, 2009 >
ECONOMIC IMPACT OF TOURISM IN RED DEER, 2008

The value of tourism has traditionally been seen in cultural and entertainment terms only, however, the rise of the information economy and the services sector is changing this traditional perception so that tourism is increasingly being seen as a core activity in the economy.

Download the Economic Impact of Tourism to Red Deer, 2008 >

CENTRAL ALBERTA DESTINATION MANAGEMENT PLAN

In 2015, eleven Central Alberta communities (Lacombe, Olds, Ponoka, Sylvan Lake, Rocky Mountain House, Innisfail, Blackfalds, Red Deer and the Counties of Red Deer, Clearwater and Lacombe) came together to examine our tourism industry focusing on coordination, planning, development, marketing and investment at the regional level.

This Destination Management Plan is the product of a comprehensive and collaborative process that begins with the creation and sharing of this plan.

Download the Central Alberta Destination Management Plan >