Industry Marketing Programs
Tourism Red Deer 2020 Partnership Program
Providing value to our marketing partners and stakeholders is our fundamental purpose and foremost priority. Moving forward, it is imperative that we provide value for our marketing partners and offer relevant programming. Becoming partners with Tourism Red Deer opens up doors of opportunity to connect you with Red Deer’s tourism industry.
Bid Red Deer
Bid Red Deer’s primary roll in bid development is to identify and encourage groups, organizations, and individuals to undertake the bidding for a particular event BUT not to carry out the development of independent bids or take on the role of the event organizer.
Industry Marketing Plans
Central Alberta Destination Management Plan
In 2015, eleven Central Alberta communities (Lacombe, Olds, Ponoka, Sylvan Lake, Rocky Mountain House, Innisfail, Blackfalds, Red Deer and the Counties of Red Deer, Clearwater and Lacombe) came together to examine our tourism industry focusing on coordination, planning, development, marketing and investment at the regional level.
This Destination Management Plan is the product of a comprehensive and collaborative process that begins with the creation and sharing of this plan.
Tourism Joint Venture, 2019-2023
In 2019, Tourism Red Deer has been participating in a collaborative process with The City of Red Deer, to create the “Tourism Joint Venture”.
This document builds on the Destination Management Plan that was created in 2015, which identified the visitor experience as the main focus of tourism in the central Alberta Region.
Destination Red Deer,
Hospitality and Tourism is an integral part of Red Deer and Red Deer County’s economy and a substantial economic driver that makes a major contribution to the regional, local and provincial economies.
Domestic Tourism in Central Alberta, 2017
A summary of domestic visitor numbers, expenditures and characteristics.
Past Plans & Documents
Economic Impact Of Tourism In Alberta Central Tourism Destination Region, 2009
Economic impact analysis is used to determine the impacts of additional tourist spending primarily on employment, income (value-added) and government tax revenues in an economy. It provides a snapshot of the economy at a particular point in time based on the initial spending.
Economic Impact Of Tourism In Red Deer, 2008
The value of tourism has traditionally been seen in cultural and entertainment terms only, however, the rise of the information economy and the services sector is changing this traditional perception so that tourism is increasingly being seen as a core activity in the economy.