As your tourism business grows, you might be considering reaching an international audience as your next logical step for sustainable growth. Making sure you are export-ready is key to success when it comes to reaching international tourists.

Travel Alberta coordinates and manages many programs that require provincial tourism businesses to meet specific criteria in order to be considered for participation. These prerequisites meet the standards set out by international travel trade, tourism product suppliers and receptive tour operators. They have been developed to ensure the best possible representation of Alberta’s tourism brand so that the experiences Travel Alberta markets to world meet international visitors’ expectations. Below you’ll find resources to prepare your business to be export-ready.

Market Readiness Survey

  • New and refreshed tourism experiences present travellers with compelling invitations to choose Red Deer. These experiences inspire immediacy for travel, influence new traveller interest and increase market share. Tourism Red Deer is working with Travel Alberta, to support market preparedness and export readiness and encourage alignment with Alberta’s tourism brand.

    Get started by taking this survey to increase your sales opportunities and distribution channels.

  • Cronquist House Red Deer

    Take The Survey >

Upcoming Industry Workshops

We have developed a variety of training and workshop options that are engaging, thought provoking, and even, dare we say – fun. Our team thinks that one of the best parts of their job is passing their experience and knowledge to others. They truly enjoy sharing their passion and enthusiasm for what they do and seeing people succeed as they become e-savvy in the marketing world.

View Upcoming Industry Events >

Marketing Insights

Destination Canada, our national tourism markters, worked with Environics Research Group to develop the Explorer Quotient (EQ) market framework, based on in-market research in each of the countries that Canada targets. The result is a rich bank of information on how people in these markets like to travel, but even more importantly, why they travel. Below are two examples of EQs.

Authentic Experiences

Authentic Experiencers are typically understated travellers looking for authentic, tangible engagement with destinations they seek, with a particular interest in understanding the history of the places they visit.

No Hassle Travellers

No-Hassle Travellers are cautious, dutiful and reserved
people who seek secure group travel that allows them to escape from the duties and obligations of everyday life.

Travel Alberta Resource Guides

These resource guides were developed by Travel Alberta to help tourism operators understand how they can use digital content and marketing practices to better their businesses. Download these resource guides to learn more all about digital marketing in the tourism industry.