To be recognized as the collective voice of tourism stakeholders and the lead entity for innovative tourism marketing in central Alberta resulting in a vibrant and healthy hospitality and tourism community.


Provide leadership and collaboration amongst the hospitality and tourism industry of Red Deer and Area to generate stronger tourism product, experiences and economic success.


Coordinate and Grow hospitality and tourism revenue and successes for Red Deer and Area industry. Provide leadership and guidance to the tourism and hospitality businesses. Be a strong, credible, and trusted voice and representation for the tourism industry.

  • Organizational Values Committed to:
  • Partners, partnerships
  • Collaboration
  • Innovative
  • Excellence in service
  • Research, measurement

Strategic  Priorities

Strengthen Tourism Red Deer within economic development community by:

  1. Tell The Brand Story
  2. Grow The Product Experience
  3. Lead a Strong Destination Team
  4. Build A Viable Organization

Marketing Partner Opportunities

Providing value to our marketing partners and stakeholders is our fundamental purpose and foremost priority.

Marketing partner’s benefits provides the following opportunities:

  • Web profile in Business Directory
  • Marketing partnership programs and services
  • Sales leads and referrals (consumer, media)
  • Monthly newsletters / updates
  • Brochure display
  • Voting at AGM
  • Networking and Education programs

View all benefits and apply for the 2018 Marketing Partners program today >