A 10 member volunteer Board of Directors establishes its policies and direction. Eight directors are elected by the membership; Two other directors are appointed from Red Deer City Council and Red Deer County. Liaison with City administration is through the Director of Economic Development, who is an advisory, non-voting member of the Board of Directors. The Executive Director oversees the organization’s operations.

Chair – Nancy Paish, Westerner Park

Vice Chair – Chris Windrim, Red Deer Chamber of Commerce

Treasurer – Sandy Badry,  Red Deer County

Secretary – Kimberley Worthington, CAEP

Doug Bos,  Discovery Wildlife Park

Jonathan Strome, Taco Monster

Mark Collings, Destination History

Rob Ironside, Red Deer Cultural Heritage Society

Councillor Frank Wong,  City of Red Deer

John Sennema/Michelle Zeggil (Advisory), City of Red Deer