Tourism Economic Impact Report for Central Alberta

Tourism Red Deer, in collaboration with the Central Alberta Tourism Alliance, partnered with the Conference Board of Canada (now operating as Signal49) to conduct a comprehensive analysis of tourism’s economic impact across Central Alberta.

The study examined the region as a whole, along with specific insights for Blackfalds, the City of Red Deer, Clearwater County and Caroline, Innisfail, Lacombe County, Red Deer County, Rocky Mountain House, and Sylvan Lake.

Using advanced data sources, including mobile phone geolocation and point-of-sale transactions, the analysis revealed that tourism is a significant economic driver in Central Alberta—contributing nearly $1 billion to GDP and supporting approximately 7,500 jobs.

The full report is available below.

Tourism Red Deer Webinar Series

In the fall of 2024, Tourism Red Deer launched a four-part educational series designed specifically for the tourism industry. The sessions were delivered by eLearningU, a leading firm specializing in digital marketing training for tourism organizations.

Throughout the series, participants gained valuable insights into building effective digital marketing strategies tailored to tourism businesses, including best practices in content creation, audience targeting, and online engagement.

Recordings of each session are available below.